BitMart Partners with UNICEF to Enhance Financial Literacy and Employability of Youth in Brazil

January 21, 2026 — BitMart, a globally leading digital asset trading platform, officially announced that it will provide a donation to the Generation Unlimited flagship youth skills program “Passport to Earning (P2E)” of the UNICEF Luxembourg Committee, focusing on supporting its youth empowerment work in Brazil.

This donation will be used to strengthen Passport to Earning-related project activities, with a particular focus on financial literacy, helping youth aged 15 to 24 develop the critical skills needed to understand, manage, and plan their personal financial futures. In a rapidly evolving economic environment, financial literacy is a crucial foundation for enhancing employability, fostering entrepreneurship, and achieving long-term economic integration. More financial literacy-related activities surrounding this partnership are expected to be launched in the near future.

Passport to Earning aims to bridge the gap between “learning” and “employment/income generation,” providing youth with free, market-relevant, and industry-recognized skills training. The program combines digital learning with local support and offers authoritative certification, helping youth more smoothly transition into employment, entrepreneurship, or further education.

The program is also continuously evolving to better align with the practical needs of the digital economy. Its learning pathways integrate emerging technologies, including artificial intelligence, helping youth build future-oriented skills increasingly valued by employers, while ensuring the content remains accessible and relevant to local labor markets.

Sandra Visscher, Executive Director of the UNICEF Luxembourg Committee, stated: “Investing in financial literacy and digital skills is investing in the independence and resilience of young people. By supporting Passport to Earning, this partnership will help Brazilian youth develop practical, future-oriented skills to better adapt to an increasingly digital and technology-driven economic environment.”

Nenter Chow, Global CEO of BitMart, said: “Access to financial knowledge is key to unlocking long-term development opportunities. We are honored to partner with the UNICEF Luxembourg Committee and Generation Unlimited to help youth master practical and future-oriented skills.”

Generation Unlimited is a global initiative led by the United Nations Children’s Fund (UNICEF), bringing together governments, the private sector, civil society, and young people to expand opportunities in education, training, and employment for youth aged 10 to 24. Its goal is to ensure every young person successfully transitions from learning to employment/income generation and actively participates in economic and social development.

With the support of BitMart’s donation, youth in Brazil will gain access to customized learning modules aligned with local labor market demands, further enhancing their economic resilience and improving their future prospects.

About BitMart

BitMart is a globally leading digital asset trading platform with over 12 million users worldwide. Consistently ranked highly on CoinGecko, BitMart offers over 1,700 trading pairs with competitive fees. Upholding the principles of continuous innovation and financial inclusion, BitMart is committed to providing a seamless trading experience for users globally. To learn more about BitMart, please visit the website, follow X (Twitter), or join the Telegram channel for updates, news, and promotions. Download the BitMart App to trade anytime, anywhere.

About Generation Unlimited

Generation Unlimited was launched by the UN Secretary-General in 2018 and is supported and led by the United Nations Children’s Fund (UNICEF). It is a leading global public-private-youth partnership platform that brings together governments, businesses, civil society, and young people to co-create and implement innovative solutions to expand opportunities in education, skills, and employment for youth worldwide.

About UNICEF

The United Nations Children’s Fund (UNICEF) works in over 190 countries and territories to reach the world’s most disadvantaged children and to build a better world for every child.

The UNICEF Luxembourg Committee supports UNICEF’s global mission by mobilizing resources through private sector partnerships and voluntary donations, and by conducting advocacy work within the country to advance children’s rights. Its focus areas include reducing inequality, promoting gender equality, tackling child poverty, supporting mental health and well-being, and improving access to justice for all.

Disclaimer: UNICEF and the UNICEF Luxembourg Committee do not endorse any company, brand, product, or service. This partnership focuses solely on supporting outcomes related to youth skills development, employability enhancement, and economic integration.

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